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Materials for display have to be large, eye appealing, quick and contain an easy message to grasp as conventioneers walk down the aisles. It is often a nice touch to also provide letter size literature that are miniatures of the large displays for the people that stop at the booth or simply grab literature as the walk the aisles.
The following examples communicate service coverage, quality of product and the advantages of OEM replacement parts and, yes, the client did produce letter size versions of each of the following.